Monday, March 10, 2014

JOHN VARVATOS OPENS ON MADISON AVENUE

MARCH 6, 2014 — New York, NY - John Varvatos is pleased to announce the opening of the first John Varvatos Store on New York City’s famed Madison Avenue. Inspired by a classic Manhattan Upper East Side apartment, the new boutique will be a one-of-a-kind retail experience. Adding to the growing roster of retail locations, the brand’s total of stores now numbers 13. This latest incarnation is located at 765 Madison Avenue, New York, NY.

With over 4,200 square feet, the Madison Avenue store will offer a luxurious well-appointed assortment of the John Varvatos Collection. There will be a strong focus on tailored clothing, as well as, a complete selection of footwear styles and accessories that reflect Varvatos’ chic, rock n’ roll gentleman esthetic. An extensive selection of rock-influenced jewelry, Ernst Benz by John Varvatos limited edition watches and deluxe audio equipment, such as the handcrafted modern record console from SYMBOL audio, will round out the product offerings.

“Opening a store on Madison Avenue has always been a dream of mine. I wanted to reflect a vibe that felt authentically Upper East Side residential, with a modern edge. This has been a very personal project and I couldn’t be more excited,” says Varvatos. With a mission to create an exceptional environment, the Madison Avenue flagship will be launching a personal wardrobe service and made to measure program by providing old world workmanship with refined tailoring and an enriched shopping experience. Through this, Varvatos will deliver the ultimate in personalized styling, selection and service.

Reminiscent of an uptown apartment, the shop has white oak herringbone wood floors, detailed crown moldings and a skylight atrium. Its interior details also include white exposed brick walls, custom built-in wardrobes and antique hardware elements. Thirty-six custom made bronze convex mirrored panels cover the ceiling, a clear reflection of the store’s rocker-cum-gentleman feel. Sun bleached and hand crafted carpets create intimate areas throughout, thus giving the client a warm and inviting shopping experience. Guided by his love for craftsmanship, John worked with a local ironworker to design artisanal hand-forged items that can be seen throughout the space, from fixtures to accent tables. With an eclectic mix of antique and modern pieces found around the world, such as a refurbished 19th century Parisian vitrine and a twelve foot charcoal flannel mid-century couch, the space encompasses an uptown Varvatos aesthetic.

The Varvatos team has infused this new location with the elegance, character and patina long associated with the brand. The walls feature familiar and unpublished work from the biggest names in music photography, as well as rare intimate portraits and live-performance shots of music greats from the 1960’s through current day. In partnership with Rock Paper Photo, Varvatos has selected a collection of images with a focus on iconic jazz and rhythm and blues greats for the Madison location – limited edition fine art prints, hand-signed by the photographers will be available for purchase.


The overall effect is subtle, with a richly textured, rough-hewn elegance establishing John Varvatos as the next true retail destination on Madison Avenue. Take a look at the brand's Spring/Summer 2014 Collection.





ABOUT JOHN VARVATOS:

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, and John Varvatos U.S.A. Collection and Boys’ line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007 and The CNN Style Award’s “Menswear Designer of the Year” in 2013. In October 2013, John released his first book entitled John Varvatos: Rock in Fashion, which documents the elements of rock style that are intrinsic in the music community. Further rooting the brand in music, John Varvatos entered into a strategic partnership with Republic Records to formally launch JOHN VARVATOS RECORDS in February 2014. The collection is distributed in freestanding John Varvatos boutiques across the U.S. and Canada, online, as well as in better department stores throughout the world.



Visit us at www.johnvarvatos.com or join us on Facebook: www.facebook.com/johnvarvatos



Content and pictures courtesy of:

Diego Louro
p. 212-812-8019
diegolouro@johnvarvatos.com

Thursday, February 27, 2014

GEOFFREY BEENE® RE-LAUNCHES ICONIC DRESS SHIRT COLLECTION WITH NO-IRON TECHNOLOGY


February 19, 2014, New York, NY) – Geoffrey Beene, LLC (www.geoffreybeene.com), the leading Designer Men’s brand at department stores, is re-launching its iconic dress shirt collection, with No-Iron technology and extensive updates for the modern man. The re-launched collection, which retails for $55, will hit retail in Mid-February 2014 and includes a line of Classic fit, No-Iron sateen shirts and a line of Fitted No-Iron, stretch sateen shirts.

Catering to clients’ demands for wearable pieces that offer a clean fashionable look throughout the day, exemplifies the brand’s dedication to intelligent design, which is a hallmark of Geoffrey Beene. The new collection features seams that lay flat for a streamlined look and advanced no-iron technology for a wrinkle-free finish. Both the Classic and Fitted dress shirts include a variety of captivating colors and patterns for every occasion, perfect for day to evening wear with carefully designed construction.

The Classic fit, no-iron sateen shirt features:
  • No-iron construction with fused shoulder seams that lay flat, allowing shirts to stay sharp and crisp all day
  • Improved fit through shoulders, chest and waist
  • Updated “spread” collar

The Fitted no iron, stretch sateen shirt features:
  • No-iron construction in a stretch sateen fabric
  • Fused shoulder seams lay flat which allows shirts to stay sharp and crisp all day
  • Stretch sateen fabric allows for an exceptionally comfortable fit
  • Improved fit through shoulders and arms. Chest tapers to the waist for a clean look
  • Updated “spread” collar

“Geoffrey Beene Dress Shirts have laid the footprint for the brand at retail. The re-launch of the collection is an important direction as we continue to grow our position as the leader in the designer dress shirt category.” said Russell Nardozza, Senior Vice-President & Chief Operating Officer. “The addition of the No-Iron technology at accessible price points, offers value to the consumer.”

The collection will be available in Mid-February 2014 at retailers nationwide.


 


 ABOUT GEOFFREY BEENE®

 
Geoffrey Beene®, an international designer menswear brand with a unique philanthropic business model, is committed to a better future for us all - a fashion statement of social responsibility, shared and supported by our licensees and retail partners. Geoffrey Beene® offers head-to-toe dressing options that combine intelligent design, quality, style and value. Retailing in product categories, including dress and casual shirts, suits, neckwear, knitwear, loungewear, dress trousers, sport pants and shirts, sweaters, leather and jewelry accessories and eyewear, which are available nationwide at Macy’s, Belk, Bonton, Boscov’s, Men’s Wearhouse and other fine stores. Unique to the brand, 100% of net profits from Geoffrey Beene, LLC (in combination with the Geoffrey Beene Foundation) fund revolutionary research in all cancers through the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. The Geoffrey Beene Foundation also supports research towards the prevention and treatment of heart disease and supports the fight against Alzheimer’s, scholarships, veterans’ causes and the protection of women and children and man’s best friend.

Content and pictures courtesy of:

John Rice
Account Executive
Susan Magrino Agency
212.822.8167
john.rice@smapr.com

Thursday, February 20, 2014

LEO'S WISDOM JEWELRY RELEASES THE BLACK COLLECTION

WHO: Leo’s Wisdom was born out of frustration and a deep desire to outwardly express the founder’s innermost characteristics in a way never before realized. Founder, Bre Harris, a visionary and an artist, was disappointed with the lackluster and often overpriced pieces available in the market.

WHAT: Leo's Wisdom Jewelry has released the high anticipated Black Collection. The Black Collection is a reimagined offering of Black Silver and Black Gold pieces paired with precious gemstones.

WHERE: The Black Collection is exclusively available for purchase on the Leo's Wisdom website.




Pictures and content courtesy of :

Janelle Langford of SUITE PR at Janelle@suitepublicrelations.com

Wednesday, February 19, 2014

Cockpit USA Introduces Fall 2014 Sweater Jackets

February 18, 2014 (NYC) - Cockpit USA introduces for Fall 2014 its new sweater jackets. For over thirty years Cockpit USA has demonstrated an unsurpassed commitment to excellence in style, creativity, and quality when it comes to designing fashionable men's lifestyle wear, and their new line of sweater/leather outerwear continues in the same vein. Made of the finest materials and meticulous construction, the jackets are not only great to look at they are also assembled to last.

The company has taken several of the most iconic military coats the A-2, G-1, B-3, MA-1 and the Navy Peacoat and reconstructed them into attractive endurable woolen sweaters with strategically placed calfskin leather sleeves and accents. The designs are consistent with the company's history and commitment to demonstrating the best of military styles. In addition, to their new sweater coat the brand also carriers another military inspired coat the N3B Parka and it too has leather placed in intricate place throughout the coat.




 











About Cockpit USA:

Cockpit USA is a brand built on the firm foundations of an affinity for leather, aviation and an all American heritage. With a story that begins in the skies… It was in the early 70s when President and founder of Cockpit USA Jeff Clyman was taking flight in WWII aircrafts sporting his father’s Army Air Corps aviator jacket, when he was bombarded by crowds of people wanting to know where they could get their hands on one too.

Based in New York City and originally started in 1975 under the corporate name Avirex Ltd, Cockpit USA has a vibrant history. As a current contractor to the U.S. Government, Cockpit USA has supplied the USA government with various products including since 1990 the A-2 leather pilot jacket. Cockpit USA has also supplied various foreign governments with their own version of the A-2 pilots’ jackets as well as Navy jackets for certain USA submarine units and international Navies.

Cockpit USA is a name synonymous with authenticity and a sense of strong American legacy. A lifestyle that has been adopted by iconic celebrities such as Sylvester Stallone, (Rocky III wearing the company’s B-3 shearling jacket), Governor Arnold Schwartznegger, Bruce Willis, Nicholas Cage, Steven Spielberg, Steve McQueen, Tom Selleck, Jerry Seinfeld, Lenard Nemoy, Dan Akroyd, PDiddy, Hugh Jackman, Richard Simmons, Sharon Stone, Christina Aguilera, President Bush and President Obama and just recently Beyonce!

The contemporary collection, Civilian Pilot Training, is a capsule under Cockpit USA specializing in leather and textile outerwear, knitwear and shirting. With each piece being a translation of the company's vast treasure trove archive of genuine historic military finds, styles are recreated with expert craftsmanship and commitment to quality. A true salute to garments of times past and the heroes who have worn them, Cockpit USA maintains a signature standard of execution; manufacturing 80% of products at home in the U.S. using only leathers of the highest grade, heavy duty hard ware with inspiration drawn from military design.

Pictures and history courtesy of:

Cockpit USA